AI plans: $200 a month.
A developer using them:
$195 a month.
A senior developer on retainer for your business. You send requests in plain English. The prompting, the tooling, and the follow-through are our job.
Month to month, cancel anytime. Most requests finished inside two business days.
Sound familiar?
We hear the same story every week.
You tried the AI thing. It argued back.
You paid for the subscription, asked for something simple, and got a wall of confident nonsense. Three rewrites later you hit the usage cap and finished the job yourself.
Keeping up with competitors was already the job.
Now there's keeping up with AI on top of it. A new tool every week, a new model every month, and every article says you're behind. Somewhere in there you still have a business to run.
Every tech decision still routes through you.
The website, the booking system, the spreadsheet that secretly runs the company. You're the IT department, and the IT department has a day job.
The busywork outlived every tool that promised to kill it.
Invoices, reminders, copying the same numbers into three different systems. Ten years of software later, somehow there's more of it.
What $195 a month gets you
A developer on your side of the table, with the AI stack already figured out.
A Direct Line
Email or text, straight to the person doing the work. Describe the problem the way you'd describe it to a friend.
Unlimited Requests
Send everything. The queue takes it all and we work it top to bottom, one task at a time, so each one actually finishes.
Fast Turnaround
Most requests come back finished inside two business days. Bigger jobs get split into steps so you see progress all along.
The AI Stack, Included
The subscriptions, the model updates, the tool churn: ours to carry. You get the results without the homework.
Automations Built for You
Invoice reminders, report generation, data moving between systems on its own. Built, tested, and kept running.
Website Work Included
Fixes, updates, new pages, and tune-ups on the site you have. Web work rides along with the same subscription.
Plain-English Updates
Every completed task comes with a note on what changed, why, and what it saves you. Readable over coffee.
Month to Month
Cancel with an email. The rate stays $195 for as long as you're subscribed.
You Own Everything
Accounts in your name, code in your repos, documentation you can hand to anyone. If we part ways, it all keeps working.
How we clean the clutter
Three passes, in order. Most businesses get lighter at every step.
Eliminate
A surprising amount of busywork exists out of habit. The first pass finds the reports nobody reads and the steps nobody remembers choosing, and retires them.
Automate
Whatever survives the first pass but doesn't need judgment goes to software. We build the automation, wire up your tools, and keep it running.
Delegate
What's left needs a human. Some of it becomes your request queue with us. The rest gets handed off with instructions clear enough that it stays handed off.
In Phoenix,
for Phoenix
Restaurants, contractors, therapists, photographers, studios, shops. This city runs on people who are good at what they do. Most of them are buried in work a computer should be doing.
The tech industry's answer is another subscription, another dashboard, another tutorial to watch at 11pm. The consultants' answer starts at $10,000 and ends in a slide deck. Neither was built for a local business that just needs things to work.
We started ETCo because the gap was obvious. A senior developer on retainer for a fair price, month after month, who actually lives here and picks up the phone.
If you built your business with your own hands, we want to help you run it lighter.
One subscription. One developer.
The price stays $195 for as long as you stay.
per month · cancel anytime
- ✓ Unlimited requests, one active at a time
- ✓ Most tasks back in 2 business days
- ✓ Direct line to your developer
- ✓ AI subscriptions and tooling included
- ✓ Automations built and maintained
- ✓ Website fixes and updates included
- ✓ Plain-English progress updates
- ✓ Week one: an Eliminate audit of your busywork
- ✓ Month to month, cancel anytime
- ✓ You own everything we build
Need a website? We build those too: $1,200 flat, live in two weeks, yours outright.
Common questions
The short version of everything you'd ask on a first call.
What can I actually send you? +
Anything eating your time that software or a developer should be handling. Things that fit: invoices that chase themselves, a quote form that routes to the right crew, your numbers pulled into one page you check over coffee, website fixes, a straight answer on whether some new AI tool is worth your money.
How is this different from a $200 AI plan? +
An AI plan hands you a very smart intern and wishes you luck. You still write the prompts, check the output, and keep up with the tools. Here, a senior developer runs those tools on your behalf and hands you finished work.
What does "one task at a time" mean? +
Your requests go into a queue. We work the top item until it's done, then pull the next. You can reorder the queue whenever you like. Every task keeps moving instead of six tasks sitting stalled.
How fast is the turnaround? +
Most requests come back inside two business days. Larger projects get broken into steps, so you see progress every few days instead of waiting a month for a reveal.
Is there a contract? +
Month to month, cancel with an email. Your rate stays $195 for as long as you're subscribed.
Do you still build websites? +
Yes. Fixes and updates to your existing site are part of the subscription. A brand-new site is its own project: $1,200 flat, live in two weeks, and you own it outright.
Who does the work? +
David Elster, a senior developer with 14 years across startups, agencies, and product teams in New York, now based in Phoenix. AI handles the repetitive parts. The judgment, the checking, and the phone calls stay human.
Tell us what's eating your week
Send this and you'll hear back within one business day with a straight answer on fit and what week one would look like.
We'll be in touch soon.
Expect a reply within one business day.